You searched for: "*"
The results has been filter on Tags containing Brand Strategy.
ANA has found 335 results for you, in
210 ms.
Currently showing results 55 to 63.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
How we used a robot to solve a very human problem
In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...
Catalogue: Congress 2018
Authors: Elaine Rodrigo, Nina Rahmatallah
Company: Kantar
September 23, 2018
Research papers
Making hay where the sun shines
This paper presents a novel way to gather consumer thoughts and reactions by employing the four core factors that drive the emergence of digital culture- the internet, the smartphone, the global communication platforms and the natural urge of...
Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018
Research papers
Reimagine innovation
A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).
Catalogue: Congress 2018
Author: Dieter Deceuninck
Company: Danone
September 23, 2018
Research papers
Zero to greatness
Find out how Nature's Way went from utilizing insights and analytics to craving them, which has resulted in +5% growth vs YAGO overall, +4% for our Alive! brand, +25% for our Fortify brand, +80% for our Sambucus brand, and +15% for our Umcka brand.
Catalogue: Congress 2018
Author: Holly Rozelle
September 23, 2018
Videos
Alexa, order Heineken
The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.
Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018
Videos
A new generation of craftsmanship
We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and...
Catalogue: Congress 2018
Author: Myralda Derks
September 23, 2018
Videos
When the nip becomes a bite
FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...
Catalogue: Congress 2018
Author: Ritanbara Mundrey
September 23, 2018
Videos
Translating online sensation into the store
From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omni channel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour....
Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Bart Vandenreijt
June 6, 2018
Videos
